With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
Do celebrities risk crossing a line when engaging with politics? Gary Jenkins debates whether those with a platform are necessarily qualified to use it for political activism. Public support for politicians has always been known to spark quite the storm when it comes to celebrities and influencers, as it could be seen as an attempt to sway voter decisions and impact reputation. In the US, celebrity endorsements have long been weaponized, with the likes of Beyonce endorsing Hilary Clinton in the presidential race, while Trump himself used his celebrity status to launch his political career. In the UK, political parties are now putting greater focus on the sway of celebrities and influencers. However, the decision to declare political leanings can have a major impact on a celebrity brand, and we’ve seen plenty of examples of this over the years. Advertisement Spice Girlgate: Geri Halliwell and Nadine Dorries Following England’s 2022 Euros win over the summer, an image of Halliwe...