With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
It’s seemingly hard for brands to resist the allure of the metaverse, but is it for everyone? Callum Gill of DRPG unravels the complexity of marketing on the platform. ‘We want to do something in the metaverse’ is a common client request these days. But it’s about as useful as saying ‘we want to do something on the internet.’ The question that must be answered when this is asked is why? With what can only be described as a tech gold rush, the past few years have seen a lurch from marketers and communicators to be on the latest platform, without so much as really understanding why; they’re fueled by buzzwords and FOMO. The reality is that it is a surefire recipe for wasting money and chasing shadows. Advertisement People are more predictable than platforms Why should you focus on people rather than the platform itself? Well, people are more predictable and stable than tech and the wider macro environment. There are those who swear demographics are the ultimate useful tool, but...