With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme
UK sexual wellness brand Lovehoney has created an instructional guide to raise awareness of how it can be hidden by Google’s SafeSearch.
The SafeSearch feature, when turned on, prevents Google searches from returning ‘explicit’ results, but the brand argues this is being implemented inconsistently. For example, organic results and paid ads for the Lovehoney site – which contains actual sexual wellness advice – are blocked, while its products still show up on the sites of other retailers.
As part of the awareness campaign, Lovehoney has unveiled an animated video guide with the aim to help those ‘suffering from SafeSearch’ (symptoms of which include suppressed sexual happiness). The guide walks consenting adults through the process of turning SafeSearch off, in turn showing them how to find Lovehoney without any issues. Lovehoney has also created an advice page with additional information on SafeSearch, as well as a step-by-step guide on switching it off.
Lovehoney stated that it “supports the movement toward a safer internet experience for children,” but the SafeSearch feature is automatically turned on for anyone whose age Google can’t determine (thought to be approximately a third of users), resulting in large numbers of consenting adults being prevented from searching for sexual wellness.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Describing Google’s feature as ‘censorship of sex positivity,’ the campaign is Lovehoney’s second attempt to get its point across to the multi-billion tech brand. The brand has raised more than 600 upheld complaints to Google about blocked ads without any response. Furthermore, an estimated 250,000 consumers are being prevented from finding Lovehoney each month due to Google SafeSearch as per Lovehoney’s statement.
Johanna Rief, head of sexual empowerment at Lovehoney, said: “Although we are fully in support of Google’s SafeSearch feature for under 18s, there seem to be some clear inconsistencies that are ultimately harming sex-positive companies and the consenting adults who are trying to find products and information on the topic. Unfortunately, it is just another example of Big Tech treating sexuality as something that is sinful, while allowing actual harmful content to slip through the net.”
Lovehoney produces how-to guide for turning off Google SafeSearch to access site
Entertainment Flash Report
Comments
Post a Comment