With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
Amazon Prime Video is supporting equality in baseball to redress a startling imbalance of the sexes as part of its promotional activity for A League of Their Own.
The groundbreaking series, which documents the experiences of trailblazing female players, seeks to level the playing field in a sport where of 4 million players aged six to 12, just 100,000 are girls.
The streaming video platform has spelled out its message using 30,000 strategically-placed baseballs, which together make a letter of support when viewed from afar. In this way, it is hoped to open the eyes of viewers to the need to lower barriers for future female baseball stars.
The launch was attended by many female athletes, including the first women to appear in the starting line-up of an Atlantic League baseball game, to help inspire future generations to pick up the bat.
Leo Macias, global vice-president of market and activation at Amazon Prime Video & Studios, said: “We created more than just a marketing activation. The more than fifty thousand baseballs transformed into this Letter to the Future is a reminder that when several dissenting voices come together, the message grows even louder. This is historic and important to all women baseball’s leagues.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
The heartfelt letter was written in partnership with Baseball for All, a not-for-profit organization that builds gender equality by ensuring girls have the opportunity to play, coach and participate.
Amazon Prime Video baseball’s equality message puts girls in the big leagues
Entertainment Flash Report
Comments
Post a Comment