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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
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See the 2022 finalists for The Drum Awards for Digital Advertising APAC

InMobi, BBC StoryWork, Yahoo and OMD are among the nominees as we get ready to celebrate the best of the best in Asia Pacific.​

APAC 2022 noms

Check out the nominees of The Drum Awards for Digital Advertising APAC 2022

When creativity and technology come together effectively, digital advertising delivers – which is why The Drum Awards for Digital Advertising APAC highlights the very best digital media and technology coming out of the region.

Our judging panel (which this year included experts from Nestlé, Microsoft, Deutsche Bank and Vogue India) was looking for fresh, impactful, polished and effective work.

Winners will be announced at a ceremony at The Drum Labs in London (find out how to attend in person or watch remotely) and you can check out the full shortlist of nominations below:

Adtech for Good

  • Channel Factory

  • InMobi and Wavemaker for Tata Consumer Products

  • Moody’s ESG Solutions

  • OMD New Zealand for 2degrees

  • The Trade Desk for Volvo New Zealand

Automotive and Transport

Best Ad Sales Team of the Year

Best Branding Campaign

Best High Impact Campaign

  • CruiSo Digital Solutions for CSL

  • InMobi and Unilever

  • M&C Saatchi Performance for Grab

  • Moody’s ESG Solutions

  • Twitch for McDonald’s Singapore (Hanbaobao Pte Ltd)

Best Innovation

Best Mobile Campaign

  • CruiSo Digital Solutions for CSL

  • Digital Turbine for Kellogg’s and GroupM Mindshare

  • mCanvas for Sony Pictures Entertainment

  • Mobkoi for Jaguar Land Rover

  • PHD Taiwan for Volkswagen Taiwan

Best Omni-channel Campaign

Best Paid Search Campaign

  • ANGA Bangkok Digital Agency for Wall Technologies Company Limited

  • InMobi for Max Life

  • InMobi for Myntra

  • OMD and Equifax for Kiwibank

  • Together for AIA New Zealand

Best Paid Social Campaign

Best Response to Change

  • BBC StoryWorks for VisitBritain

  • Digital Turbine for Emina Cosmetics/Vizeum

  • InMobi for Unilever Indonesia and Mindshare Indonesia

  • M&C Saatchi Performance for Grab

  • PHD Taiwan for Diageo Taiwan

Best Use of Gaming

Best use of Tech in OOH

  • Acquire – Data Driven Advertising for Parex – Multiptaps

  • Hivestack for com2uS

  • OMD Taiwan for Mercedes-Benz Taiwan

  • Vistar Media for HBF Health Insurance Australia

Best use of Video Ads

Finance and Professional Services

  • BBC StoryWorks for Accenture India

  • BBC StoryWorks for Standard Chartered Bank

  • Grow Agency for Rabbit Care

  • Yahoo for Standard Chartered Bank and Dentsu

  • Yahoo for DBS

Game-Changing Advertising Technology

Most Effective Contextual Ad Targeting Campaign

  • Acquire – Data Driven Advertising

  • Channel Factory

  • InMobi and GroupM for Star Sports

  • InMobi and Sprite for The Coca-Cola Company

  • Integral Ad Science for Matterkind Singapore

  • Together for Wendy’s New Zealand

Most Effective Programmatic Media Partnership

  • Hivestack for Liveboard

  • The Trade Desk for ViewSonic

  • ViewSonic – GPG Paid Media for ViewSonic Gaming

  • Vistar Media for HBF Health Insurance Australia

  • Yahoo for Standard Chartered Bank and Dentsu

  • Yahoo for DBS

Most Effective Use of Affiliate Marketing

Most Effective Use of Branded Content

  • Carousell Media Group for Ministry of Sustainability and the Environment

  • CruiSo Digital Solutions for CSL

  • M&C Saatchi Performance for Grab

  • Qumin for Marriott International

  • Twitch for 5 Gum

Most Effective Use of Data

  • M&C Saatchi Performance for Grab

  • Media.Monks for Google and McDonald’s Hong Kong

  • OMD and Equifax for Kiwibank

  • OMD New Zealand for Latitude Financial Services

  • Together for AIA New Zealand

Most Effective Use of Performance

  • Acquire – Data Driven Advertising

  • Essence for Google

  • InMobi and Glance for Swiggy

  • Rakuten Advertising and PerformID for American Express Korea

Not-for-Profit/Charity

Public Sector or Government

  • Carousell Media Group for Ministry of Sustainability and the Environment

  • Seymourpowell for Historic Environment Scotland

  • Together for Te Ara Ahunga Ora Retirement Commission

Retail, Ecommerce and Consumer Products/Service

  • OMD New Zealand for Sky Network Television New Zealand

  • OMD New Zealand for 2degrees

  • Together for Wendy’s New Zealand

  • Twitch for McDonald’s Singapore

Travel/Leisure/Tourism/Sports

  • 160over90 for Marriott International

  • BBC StoryWorks for VisitBritain

  • Quantcast and iProspect for Accor Hotels

  • Qumin for Marriott International



See the 2022 finalists for The Drum Awards for Digital Advertising APAC
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