Skip to main content

Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme
Post a Comment

Ad of the Day: National Lottery follows Christmas TV spot with OOH special build

Billboard in Shepherd’s Bush comes complete with twinkling lights and an enormous lottery ticket.

Lottery05

Would you give up a winning lottery ticket for love? / Adam&EveDDB

In ‘Christmas Love Story’, released last week, a young woman and man meet on a train and, after realizing they have a connection, frantically try to exchange phone numbers as she leaves the train. Sadly, the phone number that is written on the back of a lottery ticket gets smudged and viewers are left on the edge of their seats wondering if the pair will meet again.

To coincide with the film, a special build out-of-home ad featuring the couple will run at The Pump Station at Westfield Shepherd’s Bush for the next two weeks.

Standing 2.6m high and 7.6m across, the billboard comes complete with twinkling Christmas lights and an enormous lottery ticket that waves in the wind.

Anna McInally, head of marketing communications at The National Lottery, said: “We want to bring our Christmas love story to as many people in as many formats as possible. Our special build at Westfield is designed to raise awareness of our lucky love-struck couple and bring a bit of Christmas magic to people as they do their Christmas shopping.”

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.



Ad of the Day: National Lottery follows Christmas TV spot with OOH special build
Entertainment Flash Report
Labels:

Comments

Post a Comment

Popular posts from this blog

Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme
Post a Comment
Read more

Lovehoney produces how-to guide for turning off Google SafeSearch to access site

UK sexual wellness brand Lovehoney has created an instructional guide to raise awareness of how it can be hidden by Google’s SafeSearch. The SafeSearch feature, when turned on, prevents Google searches from returning ‘explicit’ results, but the brand argues this is being implemented inconsistently. For example, organic results and paid ads for the Lovehoney site – which contains actual sexual wellness advice – are blocked, while its products still show up on the sites of other retailers. As part of the awareness campaign, Lovehoney has unveiled an animated video guide with the aim to help those ‘suffering from SafeSearch’ (symptoms of which include suppressed sexual happiness). The guide walks consenting adults through the process of turning SafeSearch off, in turn showing them how to find Lovehoney without any issues. Lovehoney has also created an advice page with additional information on SafeSearch, as well as a step-by-step guide on switching it off. Lovehoney stated that it
Post a Comment
Read more

Jennifer Lawrence & Ed Helms spotlight danger faced by poll workers ahead of US midterms

Facing threats of violence, many US election workers fear for their lives, their jobs and the future of American democracy. Advocacy group RepresentUs has tapped actors Jennifer Lawrence and Ed Helms to help raise awareness of the worsening issue. A powerful new PSA starring A-listers Jennifer Lawrence and Ed Helms draws attention to the all-too-real risks that US election workers take on to support fair, democratic elections. It calls on Americans to voice their support for such workers ahead of the US midterm elections on November 8. Created by bipartisan anti-corruption interest group RepresentUs, the minute and a half-long video, which debuted today, sees Lawrence and Helms reading real death threats made to US election workers in 2020. The sampling is starkly chilling; “You’re all going to die and it is what you deserve,” reads one message. “I know where you sleep. I see you sleeping. Be afraid,” another says. Distrust in institutions is reaching historic highs: today, 57% of
Post a Comment
Read more