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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
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England star Declan Rice fronts latest Calm ad spotlighting loneliness

The World Cup footballer helps to challenge stereotypes and shine a spotlight on loneliness in this ad for Campaign Against Living Miserably (Calm).

In the UK alone it’s estimated that 3 million people feel lonely at some point in their lives. To help combat this and encourage folk to seek support, Calm has enlisted the help of premier league footballer Declan Rice.

In ‘The Invisible Opponent 2,’ viewers see the West Ham star playing a game of football in front of huge crowds while silently battling inner thoughts of unhappiness. In the end, a hand reaches out to help him up as the message ‘You don’t have to be alone to feel alone’ appears on the screen, followed by a rallying cry of ‘Let’s tackle it together.’

Created by AMV BBDO and Seven Stones, the film is a metaphor for the mental health struggles that people face and the sense of isolation that comes from tackling them alone.

“Everyone suffers at different times in their life, and there are so many people out there who feel like there isn’t a light at the end of the tunnel – but all it takes is a conversation,” said Rice.

“It’s about having that support network and having people you can speak to. Because no matter who you are or what you’re going through, it should be easy to speak to the people you love. Just one conversation can make a positive difference.”

Sky Sports launched the film during Soccer AM last week and the wider campaign includes TV, outdoor, social media and media partnerships.

Simon Gunning, chief executive officer of Calm, added: “In the UK 125 people die by suicide every week – with 75% of those deaths being male. That’s not OK, and it doesn’t have to be that way. Now, more than ever, we must continue to challenge the stigma that prevents people from seeking the help they need.”

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England star Declan Rice fronts latest Calm ad spotlighting loneliness
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