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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
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US Ad of the Day: Romeo & Juliet avoid family drama with Amazon’s Black Friday sale

The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals.

Amazon this week debuted a couple of playful new Shakespeare-inspired spots to promote its holiday sales.

The TV commercials add a medieval spin on the classic trope of awkward and tense family gatherings by bringing the famously feuding Montagues and Capulets into one room for some seasonal festivities.

“Getting the in-laws together for Christmas can be a teensy bit awkward,” a voiceover actor relays against a flute-forward melody. One man slams his goblet down on the table pointedly while another not-so-subtly sharpens a knife. The tense scene unfolds as Romeo and Juliet eye their guests anxiously.

Luckily, the star-crossed lovers had thought ahead: they saved big bucks when they bought a gold-plated karaoke microphone during Amazon’s Black Friday sale. As a result, “tragedy was avoided,” the voiceover artist chimes. The ad cuts to a lively scene of the Capulets and Montagues rowdily singing a karaoke version of the viral TikTok song Jiggle Jiggle by Duke & Jones and Louis Theroux.

Shakespeare’s Romeo and Juliet aren’t the first fabled characters to front an Amazon campaign this year. Last month, ahead of Halloween, the company ran a spot in the same style and structure featuring Red Riding Hood, who transforms the wolf into a playful pup with a squeaky toy she bought on Amazon. The spot was especially popular: the 30-second version garnered more than 5.6m views on YouTube.

The retail giant’s Black Friday event runs from November 18 through November 28 and offers shoppers the opportunity to snag popular products for as much as half off.

Amazon’s seasonal marketing efforts are in full swing. Earlier this month, the company unveiled a touching holiday spot directed by Academy Award-winning filmmaker Taika Waititi called ‘Joy is Made,’ which sees a young girl enamored by a Christmas snow globe. Seeing her love of the object – as the girl totes the snow globe from dentist appointment to dinner table – her father recreates the snowy scene for her within the family greenhouse. The ad was created in partnership with creative agency Lucky Generals.

Check out the best 2022 holiday ads so far and subscribe to The Drum’s daily US newsletter here.



US Ad of the Day: Romeo & Juliet avoid family drama with Amazon’s Black Friday sale
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