Skip to main content

Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme
Post a Comment

Women’s Aid subverts England’s ‘It’s Coming Home’ with domestic violence message

Ad by House 337 marks International Day for the Elimination of Violence Against Women​.

Women’s Aid and House 337 have subverted England’s ’It’s Coming Home’ call to highlight increased cases of domestic violence around the World Cup.

The chilling minute-long film is a single shot panning across an ordinary English street as people enjoying the game, but it then hits one home with a flag reading ‘He’s coming home.’

Women’s Aid developed the campaign in response to the stat that domestic violence cases increase by 38% during the winter months and the fact more men are staying home to watch the games.

Christopher Ringsell, who is creative director at House 337, said: “During this time, as the nation comes together, we want to subvert the usual football tropes and shine a light on the chilling fact that for many women it’s a time of fear, not celebration. They need your support too. The visual spectacle of the flag retains its power, but with a new, chilling twist.“

The spot airs for the first time today, after England’s second group game against the USA. November 25 is also the International Day for the Elimination of Violence Against Women.

To support the video, there will be out-of-home sites displaying the ‘He’s coming home’ flag. The flag was designed by Corbin Shaw, whose work typically features hard-hitting words over the St George’s flag. Post-campaign, the flags will be auctioned with proceeds going to Women’s Aid.

Credits

Executive creative director: Jo Moore

Creative director: Chris Ringsell

Senior creative: Holly Fallows

Senior creative: Charlotte Watmough

Head of strategy: Georgina Murray-Burton

Strategy director: Laura Sammarco

Senior influencer strategist: Paul Lynch

Business director: Kat Thompson

Senior account director: Marianne Roberts

Account manager: Catia Fernandes Poon

Agency senior producer: Tash Dean

Senior project manager: Chelsea Chapman

Design director: Aaron Pacey

Head of production: Victoria Fischer

Executive producer: Melody Sylvester

Photographer: Felicity Crawshaw

Director: Sara Dunlop

Production company: The Corner Shop



Women’s Aid subverts England’s ‘It’s Coming Home’ with domestic violence message
Entertainment Flash Report
Labels:

Comments

Post a Comment

Popular posts from this blog

Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme
Post a Comment
Read more

Lovehoney produces how-to guide for turning off Google SafeSearch to access site

UK sexual wellness brand Lovehoney has created an instructional guide to raise awareness of how it can be hidden by Google’s SafeSearch. The SafeSearch feature, when turned on, prevents Google searches from returning ‘explicit’ results, but the brand argues this is being implemented inconsistently. For example, organic results and paid ads for the Lovehoney site – which contains actual sexual wellness advice – are blocked, while its products still show up on the sites of other retailers. As part of the awareness campaign, Lovehoney has unveiled an animated video guide with the aim to help those ‘suffering from SafeSearch’ (symptoms of which include suppressed sexual happiness). The guide walks consenting adults through the process of turning SafeSearch off, in turn showing them how to find Lovehoney without any issues. Lovehoney has also created an advice page with additional information on SafeSearch, as well as a step-by-step guide on switching it off. Lovehoney stated that it
Post a Comment
Read more

Jennifer Lawrence & Ed Helms spotlight danger faced by poll workers ahead of US midterms

Facing threats of violence, many US election workers fear for their lives, their jobs and the future of American democracy. Advocacy group RepresentUs has tapped actors Jennifer Lawrence and Ed Helms to help raise awareness of the worsening issue. A powerful new PSA starring A-listers Jennifer Lawrence and Ed Helms draws attention to the all-too-real risks that US election workers take on to support fair, democratic elections. It calls on Americans to voice their support for such workers ahead of the US midterm elections on November 8. Created by bipartisan anti-corruption interest group RepresentUs, the minute and a half-long video, which debuted today, sees Lawrence and Helms reading real death threats made to US election workers in 2020. The sampling is starkly chilling; “You’re all going to die and it is what you deserve,” reads one message. “I know where you sleep. I see you sleeping. Be afraid,” another says. Distrust in institutions is reaching historic highs: today, 57% of
Post a Comment
Read more