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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
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Fifa World Cup 2022: watch all of the latest ads

Here is The Drum’s Fifa World Cup 2022 ad round-up, where you’ll find the latest campaigns from around the world.

The World Cup is always a momentous moment for brands to celebrate the beautiful game. Though we’re several weeks from kick-off on November 20 in Qatar, brands have already begun to launch their advertising efforts.

Coca-Cola was quick off the mark, releasing its family-focused ad three months ahead of the event, while beer brand Budweiser’s star-studded spot followed shortly after.

Here’s a round-up of the latest World Cup work.

September 23

Budweiser: The World Is Yours To Take by Lil Baby

Grammy award-winning rapper Lil Baby released this single to be featured as one of eight tracks soundtracking the event. It samples the chorus from the Tears For Fears hit Everybody Wants to Rule the World, and will be part of the rapper’s performance later this year at the Budweiser Hotel in Qatar.

September 15

Budweiser: The World Is Yours To Take by Wieden+Kennedy

Budweiser excited football fans with a fast-paced spot that featured Lionel Messi, Neymar Jr and Raheem Sterling. The football legends lead a group of animated fans down the player tunnels and on to the pitch.

August 31

Coca-Cola: Believing is Magic by WPP

Coca-Cola was super early with this spot, which starred a passionate football fan walking down the street, dreaming of her team winning the tournament.



Fifa World Cup 2022: watch all of the latest ads
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