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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...
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3D Call of Duty ad lights up London’s Piccadilly Circus

Activision has taken over the largest advertising display in Europe ahead of October 28 launch of new game.

Activision has ramped up its Call of Duty marketing efforts with a 3D billboard ad in London to excite gamers.

The latest advertisement has dropped before the Call of Duty: Modern Warfare II full game launch on October 28.

Running on London’s famous Piccadilly Lights, the short spot begins with Soap MacTavish dramatically busting through a glass panel and cutting the power, before the screen eerily transitions to an outdoor view where Ghost pops up from the grass.

Green strobe lights then beam toward viewers as the infamous Call of Duty logo pops up on the screen.

Earlier this month, Call of Duty released a spot featuring Nicki Minaj, Pete Davidson and Lil Baby, with the celebrities reciting I Don’t Know, But I’ve Been Told, the famous call-and-response song sung during US military training exercises.

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3D Call of Duty ad lights up London’s Piccadilly Circus
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