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Which medium-sized sports agencies come recommended by UK clients?

With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. Which medium-sized sports agencies come recommended by clients? / Unsplash The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three client ratings. Since the 2022 World Cup kicked off this week in Qatar, it’s a good moment to take a look at the Recommended agencies that have expertise in sports marketing. Below you’ll find each agency, plus its staff headcount and office locations. Would you recomme...

Walkers talks mental health and sharing in Roman Kemp Christmas ad

According to brand, 52% of the UK public feel additional pressure to be happy and pretend everything is OK at Christmas.

Radio presenter Roman Kemp has lent his voice to Walkers’ annual festive campaign, which hopes to encourage people to open up about their mental health.

In ‘It Feels Good to Share,’ viewers see a young man called Larry turn up at a gathering where he is greeted by various family members. He’s followed by an emoji near his shoulder that conveys how he is truly feeling inside, even if he doesn’t let it be known on the outside.

During the final scene, Larry is in the kitchen with his friend who asks him how he’s getting on, to which he replies that he’s “fine“. Thankfully, his friend presses him further and questions him on how he really doing, which is when he begins to open up fully.

A previous version of the ad aired digitally in 2021 but has since been re-edited and voiced over by Kemp, who said of the campaign: “Christmas is an amazing time of year, but it’s also a very challenging time for a lot of people, so I’m hoping that through this campaign and encouraging people to ban what is undoubtedly the most offensive ‘F***’ word out there, we can help open up the conversation surrounding mental wellbeing and get people having open and honest conversations about how they’re really feeling.

“Let’s stop saying we’re fine because we think it’s polite, or because we think it’s what the other person wants to hear. Most of the time, if a friend or family member is asking you how you are, they do genuinely want to know because they care.”

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Walkers talks mental health and sharing in Roman Kemp Christmas ad
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